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RMS Electrical Contractors' case study

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 RMS Electrical Contractors, LLC - One of the first things we did as part of RMS Electrical Contractors complete marketing campaign was to create a direct mail piece, a postcard.

The direct mail industry says a 2% response is standard. We surpassed that within the first week! As a result of our postcard mailing the number of hits on RMS' web site increased by 240%, people are registering for their free email newsletter and people are contacting them about new business.

Next we identified a different group of homeowners for a second postcard mailing. This resulted in even more people visiting RMS's web site, registering for their newsletter and being introduced to the client's services.

RMS Electrical Contractors also advertises on www.OurManchester.net, www.OurSouthWindsor.net and the other web sites that make up the www.OurTowns.net project. This online advertising means RMS is the most often found local electrical contractor on the web.

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