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Creating A Winning Email Marketing Strategy

Collect email addresses everywhere

  • At networking events
  • When on service or sales calls
  • At trade shows
  • On your website

Determine the appropriate format for your email

  • Newsletters
    • Typically are used to provide useful information
    • Will you produce them monthly, quarterly?
  • Promotions
    • Focus on a special offer with limited content
    • Limited the special offer to no more than 5 products/services
    • Include a coupon to help track success
    • Limit promotions to once a month
  • Announcements
    • Promotional or informational in nature with a specific message
    • Invitations to special events
    • Frequency of these mailings is driven by how often you have events

Scheduling

  • The objective is to have the maximum impact with a minimum intrusion
  • Determine a schedule and be consistent
  • Select a day and time when your audience is most likely to read it

Getting your email opened   

  • The “From” line
    • Use your name or your company name
    • Keep it short
    • Be consistent
  • The “Subject” line
    • Keep is short and simple
    • Incorporate a specific benefit
    • Include your brand

Compelling Marketing Communications is here to help you.

If you would like more information about how Compelling Marketing Communications may be able to help your business prosper call (860) 604-5573 or email Bill@CompellingMarketingCommunications.com.

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(860) 604-5573 | Bill@CompellingMarketingCommunications.com

164 East Center Street, Suite 8 , Manchester, CT 06040

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