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Why Measure Return on Investment (ROI) for Your website?
written by Matthew Craver, Talcott Mountain Media
Bill Baldwin, Compelling Marketing Communications
For many small business owners, a websiteis just part of running a contemporary business. A few years ago self-proclaimed experts warned, "Go digital or go home," and, "Get on the web or die." Many of us took these statements at face value. Now that we have these web sites, however, what good are they?
The list of possible responses usually runs something like:
- "It gets my name out there."
- "Our competitors have web sites, so we need one."
- "It makes us looks good/modern/professional."
- "It improves business."
The problem is these responses have very little impact on what business actually does: make a profit. A websiteshould be looked at the same way you would evaluate a prospective employee or consulting arrangement. If it doesn't make your life easier, bring in revenue, or reduce expenses, it isn't doing anything productive for your business. Your websiterequired capital for development, hosting, domain name registration, and more. What does it bring back for that outlay?
Running a websitewithout measuring the return on this investment is like flying blind. Most of us do not know what we would even measure to evaluate a website's productivity. Are there informative tools and ways to measure what the websiteproduces for your business?
The answer to this question, fortunately, is yes. Bill Baldwin will be explaining how to measure the return on your web investment in clear language. Instead of flying blind, think of it as flying with the equivalent of full air-traffic control support.
Compelling Marketing Communications is here to help you.
If you would like more information about how Compelling Marketing Communications may be able to help your business prosper call (860) 604-5573 or email Bill@CompellingMarketingCommunications.com.
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